Hands On - By Capa

1. The challenge — Setting the context

Essence Estoril was conceived in 2020, at the beginning of the COVID-19 pandemic, when Portugal was attracting growing interest from people around the world seeking a better quality of life.

Located in the heart of Estoril, close to the coastline and the key services of one of Cascais’s most prominent areas, the development was designed to meet the rising demand from buyers of different nationalities seeking comfort, sophistication and a strong connection with their surroundings — whether as a permanent residence or a second home away from their country of origin.

The challenge was to develop a product with global appeal, capable of engaging an international audience while retaining a meaningful connection with the local context. It needed to combine generous typologies, efficient layouts and a highly valued neighbourhood experience shaped by walkability and proximity to nature.

2. The concept — The guiding idea

Amid the uncertainty brought by the pandemic, the concept behind Essence was built around a return to what truly matters: living comfortably, surrounded by natural beauty and with easy access to everything that makes a difference.

The development was led by Dona Empreendimentos, in partnership with Leão Engenharia and other stakeholders, with Capa contributing at key stages of the process.

The vision was to create a property that met the expectations of international buyers, drawing on contemporary references and sophisticated architecture. The apartments were designed as two-, three- and four-bedroom residences, alongside penthouses and villas, always with an emphasis on comfort, generous proportions and quality of life.

3. From project to product — Bringing the concept to life

The layouts were designed with particular attention to comfort, functionality and aesthetics. Integrated spaces, expansive windows and sophisticated materials come together to create an elevated living experience.

One of the development’s defining features is its cantilevered swimming pool, with uninterrupted views of the Atlantic Ocean — a true delight for the senses. Beyond its architectural impact, the pool embodies the spirit of Essence: creating exceptional experiences without leaving home.

The beauty of the development completes this carefully considered approach, giving tangible form to the idea of living well.

4. The visual narrative

The campaign was built around a carefully chosen question: “What is essential to you?”

The art direction was light and contemplative, exploring the rhythm of life in Estoril, the generous interiors and everyday moments that reinforce comfort and exclusivity.

The visual identity and tone of the campaign expressed sophistication with soul — a language that felt both aspirational and authentic.

5. The campaign

The communication positioned the location as a strategic differentiator, highlighting Estoril landmarks such as Café Garrett, the park, local restaurants and views of the sea.

With an emotional tone, the campaign conveyed the idea that being in Estoril is, in itself, an invitation to a lighter, healthier and more connected life. Living at Essence offered something further: exceptional quality of life shaped by unique experiences.

The sales materials highlighted the development’s architectural features, high-end finishes and seamless relationship with its surroundings.

The sales strategy was highly personalised, focusing on international buyers and investors seeking long-term assets with intrinsic value.

6. Results — What impact did the project create?

The result was a resounding success. Essence was exceptionally well received, attracting buyers of different nationalities and establishing itself as one of Estoril’s most sophisticated developments — and one of Europe’s most desirable.

Essence Estoril helped strengthen the area’s position on the international investment map, highlighting its potential as a world-class destination combining high-end living with a distinct local soul.

It demonstrates how real estate development can respond intelligently and sensitively to contemporary challenges by bringing together strategic vision, refined aesthetics and a genuine connection with place.

É um exemplo de como o desenvolvimento imobiliário pode responder com inteligência e sensibilidade aos desafios contemporâneos — unindo visão estratégica, estética apurada e conexão com o território.